Whenever I travel to a new city, which I have never been to before, I love exploring the streets and randomly checking out shops and places to eat without ‘googling’. A lot of times local joints can get skipped out unless you have someone local who is travelling with you. This time however, I have moved to Edmonton for a couple of months and got some time to explore the city on my own. Apparently, Edmonton had the world’s largest mall until 2005. However, this city also has a LOT of small business, artist and designers showcasing their talent in small outlets and boutiques.
Lucid Lifestyle is one such charming little clothing store on Whyte Avenue in the old strathcona district of the city. I got talking with the owner and we decided to do a fun style shoot to showcase the variety and styles they carry. Katryna Rae, a fellow blogger and friend, whom I met after coming here, agreed to model for us.
Somehow I end up wearing or keeping the pieces that I buy in boutiques more than the ones I buy from branded outlet chains. Maybe because they are one of a kind and feel like they have a personal touch.
The collection is eclectic, light hearted, stylish and contemporary. You could find pieces for almost every occasion here. Whether it is smart work wear or outfit for a fun night out with friends, casual looks for a weekend brunch or a picnic with friends. There are tons of options to choose from, which you mix and match. They carry some fun accessories too. How cute is the orange bag in the pic above?
Shop online or definitely visit the store if you are in the city. Whyte Avenue also has a lot of restaurants and pubs and other shopping avenues worth checking out.
Styling & Photography : Varsha (designforsoul)
Model: Katryna Rae (boots and cats)
Clothing: Lucid Lifetsyle